Smart Balance
New Survey Shows Consumers Making Effort to Buy Healthy Foods but Buyer Beware: 'Zero' Isn't Always Zero
Published in Medical Letter on the CDC and FDA, June 7th, 2009
Nearly two-thirds of adults -- 62% -- make finding healthy foods a top priority when shopping for groceries, according to a recent nationwide survey of 2,100 adults conducted by Greenfield Online.
Some 72% of consumers report reading nutrition fact labels and/or ingredient lists is the number one way they determine which foods to buy at the grocery store to stay healthy. And 61% of adults surveyed rank "zero grams trans fat per...
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