Cutting Edge Information
Officials from Cutting Edge Information report latest developments
Published in Medical Patent Business Week, May 4th, 2007
This trend article is an immediate alert from NewsRx to identify the most recent news developments at Cutting Edge Information.
Report 1: A new report indicates that pharmaceutical brands are increasing their investments in patient education without backing off on direct-to-consumer advertising.
"Patient Education and Direct-to-Patient Communication Advertising," published by research firm Cutting Edge Information contains data from 20 patient education programs across the industry. Its findings show that drug marketers...
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