Published in Medical Patent Business Week, May 4th, 2007
This trend article is an immediate alert from NewsRx to identify the most recent news developments at Cutting Edge Information.
Report 1: A new report indicates that pharmaceutical brands are increasing their investments in patient education without backing off on direct-to-consumer advertising.
"Patient Education and Direct-to-Patient Communication Advertising," published by research firm Cutting Edge Information contains data from 20 patient education programs across the industry. Its findings show that drug marketers...
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