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Research and Markets
New Study 'OTC Animal Health Global Market Opportunity' Details Authorised OTC Product and Sales Revenues Where Applicable
January 25th, 2008
Research and Markets has announced the addition of The OTC Animal Health Global Market Opportunity to their offering. "When considering repositioning a product from the ethical to the OTC market, it is essential that insight into successful marketing strategies is obtained and the core elements of potentially winning tactics are recognised." As products come to the end of their patent life and generic manufacturers seek to capitalise on the commercial opportunities of supplying a newly available compound, the reclassification of an existing prescription veterinary medicine as an OTC product offers additional commercial...
Source: Medical Patent Business Week (2008-01-25)
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