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Competitive Intelligence: Processes to Produce Insights that Matter

Published in Medical Patent Law Weekly, February 27th, 2008

Strategies based on Competitive Intelligence help companies increase their market share and maximize their potential in today's aggressive corporate environment.

The complex and critical role this group can play ranges from gathering data to protecting products nearing patent expiration, staving off competitors from eroding market share, managing critical market information as well as deliverables to internal clients.

Building and managing effective CI group takes more than a structural transition -- the concept must be integrated within the corporate culture as well.

How to get this concept embedded in an organization is a...

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