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Bioenvision's Evoltra advertisement wins industry honor

Published in Medical Patent Week, January 7th, 2007

Bioenvision, Inc., (BIVN) announced the advertisement for its pediatric leukemia drug Evoltra has been given the RX Club Show's "Award of Excellence" for 2006.

Founded in 1986 to showcase the top healthcare advertising from around the world, the RX Club Show is an annual international competition that honors the best examples of medical advertising and marketing.

"We are proud to be honored with such a prestigious award," said Rob Bradbury, European Marketing Manager, Bioenvision. "It is peer recognition of our marketing excellence, and the innovation that Bioenvision has demonstrated in getting the Evoltra brand and messages to our target...

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