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APR Applied Pharma Research s.a.

APR Applied Pharma Research s.a. of Switzerland Launches Its New Corporate Website and Announces Key Strategic Changes in Its Business Model to Better Compete in the Rapidly Changing Healthcare Industry

Published in Medical Patent Week, July 4th, 2010

APR announces the launch of its new Corporate Website reflecting a clear strategic change in the APR Business Model and competitive positioning in order to better compete in the very rapidly changing Healthcare market. The company repositioning is also reflected in its revised logo.

"Clear new trends such as healthcare reforms, changing demographics, personalized medicines, information technologies and emerging new markets together with the already known driving forces such as increasing pricing pressure and reduced R&D productivity are greatly reshaping the Healthcare playing field and the way Pharmaceutical companies will develop new products and compete," said Paolo...

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