AARP

Calls for Rx Marketing Reform to Lower Cost of Prescription Drugs

Published in Medical Verdicts and Law Weekly, May 10th, 2007

Today AARP, New York State legislators, and consumer organizations unveiled an aggressive and comprehensive state legislative package to combat drug company marketing schemes that promote new, high-cost, brand-name drugs to consumers. The average price of brand-name drugs in 2006 was $111 versus $32 for generics.

Pharmaceutical companies' marketing tactics include buying data on the drugs that individual doctors are prescribing to their patients in order to target their sales activities to these physicians. Drug companies also spend a reported $7 billion on marketing their high-cost, brand-name drugs to doctors. These marketing practices, which include gifts such as...

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Source: Medical Verdicts and Law Weekly (2007-05-10)

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