Cutting Edge Information

Research study shows trends in pharma company thought leader budgets

Published in Nursing Home and Elder Business Week, March 27th, 2005

"Pharmaceutical Thought Leaders: Brand Strategies and Product Positioning," a recent study by pharmaceutical intelligence firm Cutting Edge Information, reveals that the average thought leader budget is $38 million, or 31.5% of large companies' total marketing expenditure for new products.

Companies use these funds to build support for new products by establishing relationships with very influential physicians both in their communities and often, around the world.

Along with substantial monetary support, the report reveals that surveyed companies dedicate, on average, 18 FTEs for critical thought leader activities during the most critical product...

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Source: Nursing Home and Elder Business Week (2005-03-27)

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