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Diet and Nutrition

Theory of planned behavior applied to promotion of whole-grain foods

Published in Obesity and Diabetes Week, February 16th, 2004

Dieticians have applied the theory of planned behavior to the promotion of whole-grain foods.

"The objective of this preliminary study was to apply the theory of planned behavior to explain dietitians' intentions to promote whole-grain foods. Surveys were mailed to a random national sample of registered dietitians to assess knowledge and attitudinal, normative, and control beliefs regarding intention to promote whole-grain foods, with a 39% return rate (n=776, with 628 usable surveys from those working in direct patient care). About half of the respondents had a master's degree, and 58% had substantial experience in the dietetics field," scientists in the United States...

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