Published in Obesity and Diabetes Week, May 3rd, 2004
The hamburger giant outlined plans April 15, 2004, to introduce the "Go Active!" meals for grown-ups at all 13,500 of its U.S. restaurants May 6 along with other steps designed to make its fare, and its image, more healthy.
A target of obesity lawsuits and a magnet for criticism that fast food is bad for you, McDonald's Corp. also launched a marketing blitz to address health issues head-on and tout new diet-conscious options at its outlets.
As part of the campaign, the company said that in June it will roll...
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