Fitness & Wellness
McDonald's pushes health with launch of adult Happy Meals
Published in Obesity and Diabetes Week, May 3rd, 2004
The hamburger giant outlined plans April 15, 2004, to introduce the "Go Active!" meals for grown-ups at all 13,500 of its U.S. restaurants May 6 along with other steps designed to make its fare, and its image, more healthy.
A target of obesity lawsuits and a magnet for criticism that fast food is bad for you, McDonald's Corp. also launched a marketing blitz to address health issues head-on and tout new diet-conscious options at its outlets.
As part of the campaign, the company said that in June it will roll...
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