Published in Obesity and Diabetes Week, May 24th, 2004
According to recent research from the United States, "The prevalence rates of diabetes in communities of color are higher than in Caucasian populations. Social marketing can be an effective approach to educating communities and encouraging visits to health care providers. This article describes Thunder and Lightning and Rain, a diabetes media awareness campaign implemented in a five-county area in central Washington State with a large Latino/Hispanic population.
"The Washington State Department of Health's Diabetes Prevention and...
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