Published in Obesity and Diabetes Week, August 30th, 2004
SUBWAY operates restaurants on U.S. military installations around the world, including in Europe where the antiAmerican ad campaign is focused.
SUBWAY is using tray-liners and posters in its German restaurants with the headlines asking "Why are Americans so Fat'" and featuring an obese caricature of the Statue of Liberty holding a hamburger and fries. The ad copy uses the derogatory term "Amis" to...
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