Obesity & Diabetes Week
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Market Analysis
Carb-cutting trend still going strong
September 27th, 2004
The low-carb trend is far from over, according to sales figures reported in IRI's latest Times & Trends report - "Carb-Cutting Shoppers." With reports of an estimated 26 million Americans on a low-carb diet today and some 70 million limiting their carb intake informally, the Consumer Packaged Goods (CPG) and retail industry's opportunity to serve these consumers with products that satisfy, but also support weight-loss goals, remains significant. The latest in a series of ongoing studies on the Wellness Evolution and other noteworthy trends in the CPG and retail industries, "Carb-Cutting Shoppers" utilizes a variety of IRI information sources,...
Source: Obesity & Diabetes Week (2004-09-27)
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