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Diet & Nutrition

Kraft to curb advertising of some popular children's snack foods

Published in Obesity and Diabetes Week, January 31st, 2005

Kraft Foods plans to curb advertising of Oreos, regular Kool-Aid and other popular snack foods to children under 12 as part of an effort to encourage better eating habits.

The company, the nation's biggest food manufacturer, also said January 12, 2005, that it would begin labeling some healthier products with a flag touting their benefits.

The new marketing program comes as food companies are facing rising criticism from some consumer groups and others that they are contributing to obesity in children.

"We're working on ways to encourage both adults and children to eat wisely by selecting more nutritionally balanced diets," Kraft...

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