Diet & Nutrition

New report shows breakfast foods market is rebounding

Published in Obesity and Diabetes Week, April 11th, 2005

The breakfast foods market is enjoying a rebound, thanks in part to convenient product formulation, consumer health concerns and the rehabilitation of whole grain foods, according to "The U.S. Market for Breakfast Foods and Beverages," a new report from market research publisher Packaged Facts.

Over the past 5 years, the strongest selling categories in this $24 billion business have been fresh eggs and breakfast meats, thanks in large part to the recent obsession with high protein diets. Eggs, in particular, have boomed of late, posting a nearly 19% boost in sales in 2003. Also fueling growth have been sales of breakfast bars-a byproduct of the American consumer's...

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Source: Obesity and Diabetes Week (2005-04-11)

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