Published in Obesity and Diabetes Week, April 11th, 2005
Over the past 5 years, the strongest selling categories in this $24 billion business have been fresh eggs and breakfast meats, thanks in large part to the recent obsession with high protein diets. Eggs, in particular, have boomed of late, posting a nearly 19% boost in sales in 2003. Also fueling growth have been sales of breakfast bars-a byproduct of the American consumer's...
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