Diet and Nutrition

Advertising campaign launched for fat loss product for women

Published in Obesity and Diabetes Week, August 8th, 2005

Biotest Laboratories has launched a multimillion dollar advertising campaign to announce the arrival of Fahrenheit, the first fat-loss product specially formulated to reverse the natural slowing of a woman's metabolism.

After 2 years of research and several clinical studies, Biotest developed A7-E Super-Thermogenic Gel, a "metabolism activator" that is more powerful, effective, and longer-lasting, than ephedra, the once-dominant active ingredient in popular dietary supplements.

"Fahrenheit is the first fat-loss formulation for women, that we've tested, that substantially stimulates female metabolism," says Tim Ziegenfuss, PhD, exercise scientist and...

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Source: Obesity and Diabetes Week (2005-08-08)

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