Pediatric Obesity

California steps up fight against childhood obesity with new ad campaign

Published in Obesity and Diabetes Week, September 5th, 2005

The California Department of Health Services (CDHS) launched a new statewide multimedia ad campaign urging parents to take more responsibility in the fight against childhood obesity.

State officials unveiled the new ads to more than 700 nutritionists, educators, researchers, retailers and policymakers who were gathered at the Sacramento Convention Center for a 2-day Social Marketing Conference focused on obesity prevention.

The "Front Lines" campaign positions a doctor and teacher at the front lines of the fight, educating parents about the lifelong results of poor eating habits and low physical activity levels. The ads promote the importance of...

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Source: Obesity and Diabetes Week (2005-09-05)

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