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Obesity Management

Insurer funds programs addressing obesity in California

Published in Obesity and Diabetes Week, October 3rd, 2005

Blue Cross of California was placed on the "Summit Honor Roll" at the Governor's Summit on Health, Nutrition and Obesity in Sacramento for its commitment to fighting obesity in California.

The Honor Roll recognizes organizations that responded to a call from the Governor to address California's obesity epidemic with new and innovative initiatives to improve overall health outcomes.

At the Summit, Blue Cross president and CEO David Helwig announced the company's $9 million commitment over the next 3 years to fund new and ongoing programs aimed at addressing the obesity issue in California, with an emphasis on childhood obesity prevention.

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