Published in Obesity and Diabetes Week, December 12th, 2005
The findings, to be published in the journal Psychological Science, demonstrate the power of what the researchers have termed "unit bias": the sense that a particular portion of food is appropriate. Unit bias provides the basis for understanding why portion size influences how much food you eat. Their work on how individuals decide what goes into a single serving of food offers further warning to the weight-conscious.
"In terms of food, unit bias applies to what people think is the...
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