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Boomers: Feeling Young or Fooling Themselves?

Published in Obesity and Diabetes Week, February 11th, 2008

Baby boomers are living longer and leading more active lives than their parents, yet still have room for improvement when it comes to long-term health. According to a recent survey by Energizer Holdings, Inc. (NYSE:ENR), nearly two-thirds (64 percent) of baby boomers feel younger than their chronological age, and more than half (55 percent) said they feel healthier than their parents were at the same age. However, according to the National Center for Health Statistics, half of Americans in the 55 to 64 age group have high blood pressure and two in five are obese.

To encourage baby boomers to live healthy, Energizer's specialty batteries division is kicking off its "KEEP...

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