Harvard Medical School
Smoking is addictive, but quitting is contagious
Published in Obesity and Diabetes Week, June 2nd, 2008
Over the last 30 years, the number of smokers in the U.S. has steadily decreased—a tribute to the efforts of public-health workers everywhere. And while this fact is unarguable, less obvious are the social and cultural forces that lead an individual to kick the habit. In fact, when someone crumbles that last empty pack of their favorite unfiltered brand and vows to never buy another, he might not realize that he is less like the heroic individual grasping his own boot straps and more like a single bird whose sudden left turn is just one speck in the larger flock.
These are the findings of a massive longitudinal study spanning 32 years: people quit smoking in droves....
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