Published in Obesity and Diabetes Week, September 29th, 2008
Authors Blair Kidwell, David M. Hardesty, and Terry L. Childers (all University of Kentucky) examined the "emotional intelligence" of consumers, including obese people. They found that people who made the healthiest choices had high correlations between their emotional intelligence and confidence in their emotional intelligence—what the authors call "emotional calibration."
"When perusing a restaurant menu, many consumers may not be aware of the subtle implicit feelings of arousal...
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