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Obesity

Stealthy Health: Organic 'AppleBoost(TM) Energy Snacks'

Published in Obesity and Diabetes Week, October 27th, 2008

A new apple-based snack food, originally developed to fuel competitive athletes, blends its new-age nutritional ingredient so stealthily into organic applesauce that AppleBoost energy snack tubes can rival Halloween treats for taste, company officials say.

AppleBoost energy snacks were well received this summer by U.S. Olympians, and have already been picked up by dozens of major college football teams. But with an eye on rising obesity across all age groups, and Americans eating only about half their daily recommended fruits, vegetables and fiber, AppleBoost Products Inc. is exploring ways to add its healthy snack to children's daily...

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