Milk Processor Education Program
The NBA Teams up With Body By Milk to Challenge Teenagers to 'Get Fit By Finals'
Published in Obesity and Diabetes Week, February 23rd, 2009
NBA All-Star Chris Paul and WNBA All-Star Diana Taurasi, are teaming up to help get teenagers into the fitness game through a new national campaign called Get Fit By Finals. The program, which launched today at an event at NBA All-Star 2009 in Phoenix, Ariz., is part of a new partnership between the "got milk'" Body By Milk(R) Campaign and NBA FIT, the NBA's comprehensive health and wellness initiative that promotes healthy lifestyles for children, teens and adults through fitness and nutrition.
Adolescent obesity has tripled over the last two decades, so "it's never been more important for teenagers to make better food and physical activity choices," according to...
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