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SUPERVALU INC.

Cub FoodsŪ Makes Smart Eating Easy and Colorful

Published in Obesity and Diabetes Week, July 27th, 2009

Cub Foods® announced the launch of "nutrition iQ®," a unique nutrition information program designed to help consumers make better-informed, better-for-you food choices right at the grocery store shelf. nutrition iQ was developed in collaboration with Joslin Clinic, part of an academic medical center affiliated with Boston's Harvard Medical School. The nutrition iQ program is available in the 73 Cub Foods stores located in Minnesota, Iowa, Wisconsin and Illinois.

The nutrition iQ program comes as research shows that consumers are having difficulty making sense of nutrition guidelines and are looking for an easier way to make informed food choices for better...

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