Pediatrics
TV Bombards Children with Commercials for High-Fat and High-Sugar Foods: Childrens networks exposed young viewers to 76% more food commercials per hour than other networks
Published in Obesity and Diabetes Week, November 16th, 2009
Childhood obesity in the United States is reaching epidemic proportions. With more than one fourth of advertising on daytime and prime time television devoted to foods and beverages and continuing questions about the role television plays in obesity, a study in the November/December issue of the Journal of Nutrition Education and Behavior examines how food advertising aimed at children might be a large contributor to the problem.
Researchers at the University of California-Davis examined the types of food advertisements seen by children watching English- and Spanish-language American television programs on Saturday mornings and weekday afternoons, which are high viewing...
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