Pediatrics
New Public Service Ads are Part of the First Lady Michelle Obama's Let's Move! Initiative to Combat Childhood Obesity
Published in Obesity and Diabetes Week, February 22nd, 2010
As part of First Lady Michelle Obama's Let's Move! initiative, she has partnered with the U.S. Department of Health and Human Services and the Ad Council today to launch a new series of public service advertisements (PSAs) designed to address childhood obesity. The ads feature Warner Bros.' legendary Looney Tunes characters Bugs Bunny, Daffy Duck, Tweety and Taz, as well as Scholastic Media's Maya & Miguel, as an extension of HHS' Childhood Obesity Prevention campaign, which encourages children and families to lead healthy lifestyles.
To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/adcouncil/42372/
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