Published in Obesity and Diabetes Week, June 7th, 2010
Of the three key trends driving the food and drinks market (health, convenience and indulgence), sweeteners deliver consumer benefits in the health arena. Sweeteners are integral to the development of many foods and drinks products marketed on the basis of their ingredients being altered to become diet, light, sugar-reduced or sugar-free. The high-potency sweeteners market is driven by the consumer...
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