Published in Obesity and Diabetes Week, June 28th, 2010
During his opening remarks last Friday morning, Mr. Gergen, Professor of Public Service at John F. Kennedy School of Government, Director of the Center for Public Leadership at Harvard University and a Senior Political Analyst for CNN, acknowledged Linkwell's novel approach to behavior change. Saying the program is an "innovative and unique way to encourage consumers to make healthier selections on food purchases," Mr. Gergen called upon leaders to think creatively about solutions to rising health care costs.
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