Blood Cancer

In the Neighborhood: Blood Cancer Strikes Wisteria Lane

Published in Oncology Business Week, October 14th, 2007

This season on ABC's Desperate Housewives, character Lynette Scavo's struggle with Hodgkin lymphoma will put the blood cancer in focus. With more than 24 million viewers each episode, the show presents an outstanding opportunity to raise public awareness about Hodgkin lymphoma and other blood cancers.

Hodgkin lymphoma begins in the body's lymphatic system and causes the multiplication of malignant cells. How Lynette attempts to cope will surely hit home with viewers, as more than 138,000 Americans are currently living with this disease or are in remission from it.

"Lynette's diagnosis is an opportunity to increase the public's understanding of...

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Source: Oncology Business Week (2007-10-14)

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