Patient Care Law Weekly
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Business Update
Consumer-led revolution in brain health catches doctors by surprise
January 14th, 2007
"It's actually consumers, not scientists or doctors, who are leading a revolution in brain health," according to Jeff Zimman, CEO of Posit Science. Zimman should know - the mission of his venture capital backed company is to move breakthroughs in brain science out of the labs and into the hands of consumers as quickly as possible. Zimman presented at the Consumer Health World in Washington D.C., an international gathering of experts focused on consumer-enabled and consumer-directed health technologies and policies. His company has developed computer-based brain fitness programs that have been shown to significantly improve memory and cognition in...
Source: Patient Care Law Weekly (2007-01-14)
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