Pharma Business Week
Welcome to NewsRx!
Learn more about a six-week, no-risk free trial of Pharma Business Week
We're a pay-per-view site for premium content. If you'd like to purchase this article, it's only $3.00.
Advocacy
DTC voluntary Guiding Principles receive association board preliminary approval
August 15th, 2005
The Pharmaceutical Research and Manufacturers of America's (PhRMA) board of directors recently gave preliminary approval to a set of comprehensive "Guiding Principles" on direct-to-consumer (DTC) advertising of prescription medicines. "Direct-to-consumer advertising can be vitally important to patient education, increasing awareness of diseases and motivating patients to contact their physicians. By approving these principles, the industry is demonstrating its commitment to direct-to-consumer advertising as a way to encourage doctor-patient discussions and provide patients and consumers with accurate, accessible, and timely health information," said Billy Tauzin,...
Source: Pharma Business Week (2005-08-15)
|
