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Cardiovascular Disease
Pharma company introduces heart disease campaign to help women with physician conversations
February 27th, 2006
The makers of Bayer Aspirin have launched Conversations of the Heart, a national initiative featuring specially designed interactive resources that offer personalized direction to women to encourage productive conversations with physicians about heart disease - based on an woman's individual instincts. Conversations of the Heart was developed in collaboration with Nieca Goldberg, MD, chief of Women's Cardiac Care at Lenox Hill Hospital in New York City and author of The Women's Healthy Heart Program: Lifesaving Strategies for Preventing and Healing Heart Disease. "Good communication is essential medicine when it comes to reducing a woman's heart...
Source: Pharma Business Week (2006-02-27)
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