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Best Practices, LLC

Sustainability of mature pharmaceutical drugs is topic of survey

Published in Pharma Investments, Ventures and Law Weekly, July 17th, 2005

Life cycle management always has been a key focus for pharmaceutical executives who understand that extending the life of a blockbuster drug can mean hundreds of millions to billions of dollars more for a company.

As drug development costs rise, product pipelines shrink and generic drug competition booms, brand managers face the difficult task of deciding how to sustain marketable drugs for even longer periods.

According to a recent study from Best Practices, LLC, a pharmaceutical consulting firm, successful lifecycle management tactics can gain companies as much as 10 years of additional product life.

Best Practices, LLC recently...

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