Published in Pharma Investments, Ventures and Law Weekly, July 17th, 2005
As drug development costs rise, product pipelines shrink and generic drug competition booms, brand managers face the difficult task of deciding how to sustain marketable drugs for even longer periods.
According to a recent study from Best Practices, LLC, a pharmaceutical consulting firm, successful lifecycle management tactics can gain companies as much as 10 years of additional product life.
Best Practices, LLC recently...
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