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Active Interest Media
Yoga Journal Circulation Increases 5.8 Percent in Second Half of 2007 from Same Period Previous Year
March 9th, 2008
According to the recently released Audit Bureau of Circulations FAS-FAX report, Yoga Journal (yogajournal.com) saw an increase of 5.8 percent paid circulation in the period from July 2007 through December 2007, from the same period in the previous year. This increase was substantially larger than that of most other magazines in the same category, including Self, Shape, Health, Martha Stewart Living and Natural Health. Publisher Bill Harper chalks this up to the commitment yoga practitioners have to their practice. "Yoga practitioners are devoted both to their practice and to our magazine," he says. "Our advertising and circulation keep increasing...
Source: Pharma Investments, Ventures & Law Weekly (2008-03-09)
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