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Pharma Investments, Ventures & Law Weekly

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Identigene



Identigene DNA Paternity Test Kit Chosen as Editor's Pick by Drug Store News



August 3rd, 2008

Identigene announced the Identigene DNA Paternity Test Kit was selected by editors of Drug Store News as one of their Top 30 Hot Product Launches for 2008. Identigene's DNA Paternity Test Kit provides customers with a quick and accurate answer to their paternity questions and is the first DNA test kit ever sold through major retail stores.

"We looked back over the past 18 months to find the big-hit launches, and we picked the best new items that we have seen," said Rob Eder, editor in chief for Drug Store News. "We are pointing out what these new products have done to earn our attention and why we believe they deserve the special consideration of other industry...


Source: Pharma Investments, Ventures & Law Weekly (2008-08-03)

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