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Didit
Didit Issuing Performance Trust Accounts for Search Campaigns, Industry Call-to-Action
October 12th, 2008
Didit announced that it will begin issuing Performance Trust Accounts for new search campaigns that it takes on during the 4th Quarter of 2008. The new program is intended to restore credibility to the Search Engine Marketing (SEM) agency sector, which according to Didit President Dave Pasternack, "suffers from an epidemic of over-promising and under-performance." Didit feels the Search Marketing Industry should welcome such Performance Trust Accounts, which provide guarantees for SEM agency performance. "There's a huge amount of disappointment out there," said Pasternack, "and the level of agency service is poor enough to convince many marketers of the illusory...
Source: Pharma Investments, Ventures & Law Weekly (2008-10-12)
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