Pharma Investments, Ventures & Law Weekly
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Equifax Inc.
Equifax Helps Marketers Match the Right Prospects with the Right Offers
November 2nd, 2008
Equifax (NYSE:EFX) announced at the Direct Marketing Association (DMA) 2008 Annual Conference the launch of a marketing solution that enables marketers to identify new, profitable customers at the point of sale. TargetConnect(TM) uses Equifax's industry-leading demographic and lifestyle data to help businesses identify new, profitable customers and make more informed cross-sell decisions. "Faced with challenging economic conditions, businesses must find ways to quickly determine which products are best suited to which customers, a process which requires access to both market and purchase data," said Dann Adams, president, Consumer Information Solutions, Equifax....
Source: Pharma Investments, Ventures & Law Weekly (2008-11-02)
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