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HP
HP Selects NBA for First-Ever Marketing Partnership with a Professional Sports League
November 2nd, 2008
HP (NYSE:HPQ) and the National Basketball Association (NBA) announced a new multiyear marketing partnership - HP's first with a major professional sports league - that will include the development of joint technology initiatives to enhance the overall game experience for basketball fans. The agreement is among the NBA's most comprehensive marketing partnerships and encompasses all three of its leagues - the NBA, Women's National Basketball Association (WNBA) and the NBA Development League (NBA D-League). As "the NBA's Partner in Technology Innovation," HP will provide products and services from its broad portfolio for use in NBA, WNBA and NBA...
Source: Pharma Investments, Ventures & Law Weekly (2008-11-02)
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