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MSInteractive
Perception Analyzer Utilized by TV Networks in National Presidential Debates
November 2nd, 2008
American voters watching televised debates this presidential election season have been able to follow reaction of their peers on selected networks with the help of a proven hand-held dial technology that has been used to elicit and measure audience feedback in a variety of industries for nearly 25 years. This device is known as the Perception Analyzer(R) and it was developed by MSInteractive in 1984. It has been used during every domestic election cycle, and many international ones, during that span. It has become the standard way by which data is collected from political and public policy-oriented focus groups. Over time, the Perception Analyzer has...
Source: Pharma Investments, Ventures & Law Weekly (2008-11-02)
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