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Pharma Investments, Ventures & Law Weekly

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MeadWestvaco Corporation



MWV Helps Consumers Avoid "Wrap Rage" this Holiday Season with Natralock Packaging



November 16th, 2008

If it hasn't happened to you, it likely has happened to someone you know...WRAP RAGE, the common name for heightened frustration resulting from the difficult and sometimes painful process of opening hard-to-remove packaging.

With the holiday season rapidly approaching, brand owners are asking themselves how dangerous clamshell packaging can be. According to the Centers for Disease Control and Prevention, an estimated 300,000 people visit the hospital annually as a result of injuries incurred while trying to open plastic packaging, ranking "unintentional cut/pierce" as the fifth most common cause of non-fatal injuries. Global packaging solutions leader MeadWestvaco...


Source: Pharma Investments, Ventures & Law Weekly (2008-11-16)

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