Pharma Investments, Ventures & Law Weekly
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Fitness Industry Association (FIA)
Fitness Industry Association to Reach an Extra One Million People With More Active 4 Life Campaign
December 14th, 2008
The Fitness Industry Association (FIA) announced that it aims to engage one million more people with a new national campaign, More Active 4 Life. The announcement, made by Fred Turok, Chairman of LA Fitness and the FIA at the annual industry summit 'Delivering A Healthier Britain', is part of the industry's commitment to support the Government's recently launched Change 4 Life campaign and was made before an audience of over 300 industry leaders and senior executives. Speaking on the Change 4 Life campaign, The Rt Hon Dawn Primarolo, Minister of State for Public Health, praised More Active 4 Life and the FIA's professionalism and passion to deliver...
Source: Pharma Investments, Ventures & Law Weekly (2008-12-14)
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