Pharma Investments, Ventures & Law Weekly
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Experian
Charlotte Russe Selects Experian FootFall for Traffic Counting, Reporting and Sales Analysis
February 1st, 2009
With a record number of retailers filing for bankruptcy protection, keeping the shop doors open in today's economy requires a sound strategy built on a foundation of detailed, accurate and usable data. Charlotte Russe, a retailer offering clothing and accessories to young, fashion-conscious women in their teens and early 20s, selected Experian(R) FootFall(R) to measure, track and analyze store traffic patterns and customer conversion rates. The data also can be used to analyze marketing campaign success and determine labor and staffing needs. Like many retailers, Charlotte Russe looked at daily sales reports but didn't know how many customers were...
Source: Pharma Investments, Ventures & Law Weekly (2009-02-01)
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