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Frost & Sullivan
Verified Physicians a Must for Ensuring Quality Data From Online Surveys, Finds Frost & Sullivan
February 15th, 2009
As online physician panels gain popularity among pharmaceutical and medical device companies that conduct web-based surveys, research shows there is little interest to verify that the respondents in these surveys are indeed genuine physicians. This fraud can severely impact the quality of the data and compromise the integrity of the effort as the studies are only as good as their underlying respondents. It can also be costly for the study sponsors that base critical business decisions on these studies. Although some panel vendors make efforts to verify the identity of their physicians, it is the pharmaceutical marketing and brand managers who must increase their interest in this issue to...
Source: Pharma Investments, Ventures & Law Weekly (2009-02-15)
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