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Pharma Investments, Ventures & Law Weekly

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Empire State Transportation Alliance



Group Launches Major Ad Campaign in 3,000 Subway Cars



March 15th, 2009

The Empire State Transportation Alliance (ESTA) today launched an ad campaign to mobilize New Yorkers to oppose harsh Metropolitan Transportation Authority service cuts and fare hikes that will take effect March 25, unless the state legislature passes a plan by then to provide a huge increase in MTA subsidies.

The ads, which can be seen today in 3,000 New York City subway cars -- nearly half of all subway cars -- urge riders to tell Governor Paterson and state legislative leaders to support a plan that would provide critical funds to close the MTA's $1.2 billion operating deficit this year and fund the agency's maintenance and rebuilding program.

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Source: Pharma Investments, Ventures & Law Weekly (2009-03-15)

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