Pharma Investments, Ventures & Law Weekly
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Catalina Marketing Corporation
Catalina Marketing Presents Survive and Thrive Strategies During 2009 CHPA Executive Conference
March 29th, 2009
Challenging economic conditions are undoubtedly impacting buying behavior as shoppers strategize how to best stretch fewer dollars. Comparatively, manufacturers and retailers are aggressively modifying media and marketing campaigns to better address the current business environment. Catalina Marketing, the global leader in behavior-based marketing and communications, will present five key strategies to help health and wellness product manufacturers effectively navigate the shifting economic landscape at the 2009 CHPA Executive Conference in Naples, Florida. These strategies range from identifying and retaining a brand’s most profitable customers to protecting against...
Source: Pharma Investments, Ventures & Law Weekly (2009-03-29)
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