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Catalina Marketing
Catalina Marketing Develops Sophisticated Weight Management Segmentation Models
May 10th, 2009
Catalina Marketing recently conducted research to better understand weight management and associated consumer buying behavior. Privacy-protected purchase data of qualifying shoppers was integrated with attitudinal insights representing 4,000 consumers. In total, more than 66 million US households, equating to nearly $30 billion in related weight management product sales, were analyzed. “Understanding an individual’s weight management behavior is extremely complex because consumers approach nutritional and dietary regimes differently,” said Sharon Glass, Catalina Marketing’s Vice President of Health and Wellness. “Each consumer’s commitment level to a specific plan...
Source: Pharma Investments, Ventures & Law Weekly (2009-05-10)
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