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Greektown Casino-Hotel
Greektown Increases Market Share for Third Straight Month
May 24th, 2009
Continuing a trend that started in February, for the third consecutive month Greektown Casino-Hotel increased its market share from 25 percent in March to 25.7 percent in April. From January, where the property had 22.8 percent share, the net increase is 2.9 percent, an increase of 13 percent, announced Greektown officials. "Despite being at a competitive disadvantage due to the Final Four and a competitor's offer of cash to any of our customers who showed their CLUB Greektown card, our strategy of providing Detroiters more ways to win, more ways to have fun, and more value for their dollar is resonating in the marketplace. Our hotel is 80 percent full, and we have more...
Source: Pharma Investments, Ventures & Law Weekly (2009-05-24)
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