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ID Analytics, Inc.
Americans Would Rather Be Safe Than Thin
May 24th, 2009
When asked to choose, almost 60 percent of American adults would rather reduce their risk of identity theft by 20 percent than lose 20 pounds according to survey released from Ipsos Public Affairs and ID Analytics. Even with the battle of the bulge grabbing headlines, an estimated 120 million American adults would rather reduce their risk of identity theft than lose weight. Additionally, the study found that Americans were more concerned about their Social Security number (SSN) being stolen than their purse, wallet or laptop which could contain a greater amount of personal information. "People say, 'you can't be too rich or too thin,' but when Americans chose safety,...
Source: Pharma Investments, Ventures & Law Weekly (2009-05-24)
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