Pharma Investments, Ventures & Law Weekly
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Identigene
Identigene DNA Paternity Test Kit Store Sales Rocket through New Retail Paradigm for Genetic Testing
May 31st, 2009
Identigene Strong Over-the-Counter Sales at Nationwide Pharmacy Chains Prove Retail Store Purchase is Consumers’ Preferred Method for Buying Genetic Testing Service For Those Seeking a Definitive Answer, the Self-Administered, Non-Invasive DNA Paternity Test is Convenient, Reliable, Affordable—Doesn’t Require Attorneys, Courts or Physicians Barbara McCaskill verified the success of a 20-year search for her biological parents recently with a simple cheek-swab genetic test. “The accuracy of DNA testing put any doubts to rest,” said McCaskill, of San Diego, who had purchased an Identigene DNA Paternity Test Kit over-the-counter at her local pharmacy. Tens of thousands of...
Source: Pharma Investments, Ventures & Law Weekly (2009-05-31)
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